Alacra Premium Content Ad Network ("PCAN") is an Internet advertising network designed to enable financial and investment-related websites to better monetize their content.
Traditional pay-per-click (PPC) and cost-per-impression (CPM) advertising models are largely designed to facilitate the purchase of consumer products. Under these models, contextually relevant advertisements are surfaced based upon a user's search or the content of a page. For consumer products sites, such as a site focused on consumer electronics, this model is quite effective. A page providing reviews of the latest iPod models might generate ads for Apple or a retailer like Buy.com.
Unfortunately, for financial blogs and websites, the model doesn't work very well. A user browsing a financial website for information on Apple is not looking to purchase a new iPod. Instead, they are looking for information on Apple stock (AAPL). They are unlikely to click on the PPC ads and ignore the PPM ads, resulting in a lower economic value for the page.
PCAN is a pay-per-action advertising network that serves ads showcasing relevant investment, credit and market research based upon the content of your website. PCAN partner sites generate revenue from the sale of this research through the Alacra affiliate program. For more information, contact the PCAN team at [email protected].
Traditional pay-per-click (PPC) and cost-per-impression (CPM) advertising models are largely designed to facilitate the purchase of consumer products. Under these models, contextually relevant advertisements are surfaced based upon a user's search or the content of a page. For consumer products sites, such as a site focused on consumer electronics, this model is quite effective. A page providing reviews of the latest iPod models might generate ads for Apple or a retailer like Buy.com.
Unfortunately, for financial blogs and websites, the model doesn't work very well. A user browsing a financial website for information on Apple is not looking to purchase a new iPod. Instead, they are looking for information on Apple stock (AAPL). They are unlikely to click on the PPC ads and ignore the PPM ads, resulting in a lower economic value for the page.
PCAN is a pay-per-action advertising network that serves ads showcasing relevant investment, credit and market research based upon the content of your website. PCAN partner sites generate revenue from the sale of this research through the Alacra affiliate program. For more information, contact the PCAN team at [email protected].
- PCAN helps financial websites and blogs monetize their traffic more effectively, as the content displayed through PCAN is highly relevant. Combining the best of behavioral targeting and contextual relevancy, PCAN ads provide links to research on a company or topic just as the user is researching that information on your site.
- PCAN is complementary to your existing ad networks. You can continue to run Google AdSense and/or display advertising on your pages.
- The content returned by PCAN can be tailored to your specific needs. You can select specific content sources to include or exclude (including your own, if applicable), select keywords or topics or simply base it on the content of each page.
- PCAN ads are easily customized to your site?s look and feel. You can display them as an ad or simply as extended content within your page.
- Clicks on PCAN ads can be done as pop-ups, ensuring that the visitors never have to leave your website.
- Creates a better user experience; irrelevant product ads are a distraction, while relevant content listings reinforce the value of your site as a source for financial information and investment ideas.
- The Premium Content Ad Network ("PCAN"), new from Alacra, complements your existing online advertising by surfacing ads which are relevant to readers of financial and business websites.
- PCAN provides a customized advertisement highlighting relevant business research ? company profiles, investment, credit and market research - all available for purchase through the Alacra Store.
- PCAN is a pay-per-action (PPA) network. Participating websites receive a portion of the revenues generated by every transaction. While PPC ads might generate $0.25-$0.50 for a click, a PCAN ad can generate $10-25 or more for each click that leads to a purchase.